APRETUDE BRANDED GRINDR ADS | Summer 2023
the ASK: Grow brand awareness of Apretude, the first injectable PrEP on the market, with a series of summer inspired animated social ads.
the IDEA: To reach gay men, our main target demographic, we advertised where they look for partners—Grindr—creating a series of saucy display ads that entice with humor and just the right amount of spice.
Grindr Animated Banner Ad
Grindr Animated Banner Ad
Grindr Animated Banner Ad
Grindr Static Banner Ads
Creative Team:
Art Partner - Associate Creative Director: Clayton Anderson | Executive Creative Director - Kurt Nossan