‘BACKSEAT HOTSEAT’ | APRETUDE BRANDED ENTERTAINMENT VIDEO SERIES
*Winner of Two CLIO Awards 2024 - Direct-to-Consumer Branded Entertainment
the ASK: Get communities at increased HIV risk to consider switching to every-other-month injectable Apretude PrEP.
the IDEA: Create a branded entertainment video series concept to educate the LGBTQ+ community and Black women about PrEP and HIV prevention in a fun, sexy way.
the PLAN: Leverage the power of queer comedian celebrities Matteo Lane and Phoebe Robinson to ignite a series of sexy taxi cab confessional chats with brand ambassadors and their friends, highlighting how Apretude enhances their sex positive lives.
CONCEPT LEAD - I came up with this concept working with my art partner and it came to life nearly exactly as originally envisioned.
Join comedian Matteo Lane and a cute gay guy as they talk sex and dating in the fast lane.
Join comedian Phoebe Robinson and a sexy cis woman as they talk sex and dating in the fast lane.
Join comedian Phoebe Robinson, a hot gay man, and his bestie as they talk sex and dating in the fast lane.
Join comedian Matteo Lane and two hot twin gay brothers as they talk sex and dating in the fast lane.
Join comedian Phoebe Robinson and a Ashley as they talk sex and dating in the fast lane.
Join comedian Matteo Lane and a sassy trans woman as they talk sex and dating in the fast lane.
Creative Team: Art Partner - Associate Creative Director: Clayton Anderson | Creative Director - Bill Previdi | Executive Creative Director - Kurt Nossan
